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超值推薦-Managing Bar and Beverage Operations 網友評鑑4.5顆星
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內容簡介
Future managers gain a thorough understanding of how to deliver the responsible alcohol service demanded in today's society. Students also see how to balance marketing and control objectives, effectively plan the business, and select and train employees.
Students will understand:
．How bar and beverage operations qualify as production, marketing and service operations
．Legal concerns and responsibilities regarding alcohol service
．Primary control systems needed in bar and beverage operations
．The importance of product knowledge to successful bar and beverage operation management.
未來經理人可由本書瞭解如何在現今的社會中提供符合顧客需求的酒精飲料服務，學生也會瞭解如何達到市場平衡與控制、有效地進行交易並選擇及訓練企業員工。
學生將瞭解：
．酒吧與飲料服務工作如何符合產品、市場與服務經營
．酒精飲料服務的法律關係與相關權責
．酒吧與飲料服務工作的主要控制系統
．產品知識對於成功管理酒吧與飲料服務工作的重要性
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